About Us

ABOUT US

Why shop with us?

In case you're new here - welcome! We are so glad you've found us. Here are some reasons you might want to stick around:

Quality that speaks for itself
Here for individuality not the mass market
Unbeatable prices
Customer satisfaction is our priority
SUPER fast and reliable shipping
Eco-friendly packaging
Generous loyalty rewards program
Independent, family-run small business

TELL ME MORE

Why shop with us?

In case you're new here - welcome! We are so glad you've found us. Here are some reasons you might want to stick around:

Quality that speaks for itself
Here for individuality not the mass market
Unbeatable prices
Customer satisfaction is our priority
SUPER fast and reliable shipping
Eco-friendly packaging
Generous loyalty rewards program
Independent, family-run small business

TELL ME MORE

Why shop with us?

In case you're new here - WELCOME!! We are so glad you've found us. Here are some great reasons why you might want to stick around.

Please do have a little look...

TELL ME MORE

What do we do?

We are a knitter owned, local yarn shop carrying an exquisitely curated anthology of yarns & notions, guaranteed to raise your heart-beat! Life's too short for anything else.

We operate out of our stunning new space in the East Neuk of Fife (having moved here from our London space in Aug 2023), where we lovingly pack your online orders which get shipped right across the globe.

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What do we do?

We are a knitter owned, local yarn shop carrying an exquisitely curated anthology of yarns & notions, guaranteed to raise your heart-beat! Life's too short for anything else.

What do we do?

We are a knitter owned, local yarn shop carrying an exquisitely curated anthology of yarns & notions, guaranteed to raise your heart-beat! Life's too short for anything else.

Why do we do it?

We are on a mission to get the world “making” again.
Create, not consume.

We truly believe that “making” is at our cores as human beings.

"Making is the most powerful way that we solve problems, express ideas and shape our world. What and how we make defines who we are, and communicates who we want to be.

"For many people, making is critical for survival. For others, it is a chosen vocation: a way of thinking, inventing and innovating. And for some it is simply a delight to be able to shape a material and say 'I made that'. The power of making is that it fulfills each of these human needs and desires." Daniel Charny, guest curator Victoria & Albert Museum, London

And, coz, it feels good! Let’s create, unplug, connect with each other and get back to the little things that make us sustainably happy.

We have put extra special care into selecting the fibres and materials that will give you the most intense pleasure in the priceless minutes you choose to spend with your yarn and yourself. It's our obsession.

BUT ALSO, we are rebels at heart♥️, and we are driven by our urge to stand up to the fast-fashion industry, to empower you to make your own, your own way, regardless of what's "in" or "appropriate" or "acceptable".

Knitting and crochet gives us the power to make whatever the heck we want, and in a portable, enjoyable and sustainable way. 🙌🏽

Why do we do it?

We are on a mission to get the world “making” again.
Create, not consume.

We truly believe that “making” is at our cores as human beings.

"Making is the most powerful way that we solve problems, express ideas and shape our world. What and how we make defines who we are, and communicates who we want to be.

"For many people, making is critical for survival. For others, it is a chosen vocation: a way of thinking, inventing and innovating. And for some it is simply a delight to be able to shape a material and say 'I made that'. The power of making is that it fulfills each of these human needs and desires." Daniel Charny, guest curator Victoria & Albert Museum, London

And, coz, it feels good! Let’s create, unplug, connect with each other and get back to the little things that make us sustainably happy.

Knitting and crochet gives us the power to make whatever the heck we want, and in a portable, enjoyable and sustainable way. 🙌🏽

Why do we do it?

We are on a mission to get the world “making” again.
Create, not consume.

We truly believe that “making” is at our cores as human beings.

"Making is the most powerful way that we solve problems, express ideas and shape our world. What and how we make defines who we are, and communicates who we want to be.

"For many people, making is critical for survival. For others, it is a chosen vocation: a way of thinking, inventing and innovating. And for some it is simply a delight to be able to shape a material and say 'I made that'. The power of making is that it fulfills each of these human needs and desires." Daniel Charny, guest curator Victoria & Albert Museum, London

And, coz, it feels good! Let’s create, unplug, connect with each other and get back to the little things that make us sustainably happy.

Knitting and crochet gives us the power to make whatever the heck we want, and in a portable, enjoyable and sustainable way. 🙌🏽

About the brand

Tribe was birthed by Milli Abrams in 2018 after some 36 years of knitting. Milli is a 40-something year old Accountant, wifey, mum, adventurer and knit-nut. She’s a non-conformist, energetic and passionate human who will always encourage you to go your own way.

Ever since she was taught to knit by her mum, she’s managed to find some time to knit almost every day – her little sanity breaks.

A native Londoner, Milli has spent the last 14 or so out years living in the Canadian Rockies, on a yacht circumnavigating the globe, in the British Virgin Islands heading up the Finance team for Sir Richard Branson and on the road for a year as a Tony Robbins’ Platinum Partner.

She’s now back "home" and setting the riveting world of accountancy aside to follow her real passion: running a yarn shop in a dream location, selling dreamy, scrummy yarns to lovely people, while copping a feel of the good stuff herself on a daily basis.

A self-confessed yarn-snob, Milli asserts that life is just too short for knitting with crap yarn. She’s turned on by brilliant colours, natural fibres with all their natural intelligence and the stories from the yarn producers themselves.

Milli is happiest plugged into an audiobook, knitting with minimally processed yarns (but also neons!), supping on tea from her favourite Julia Rayne mug. Either that or getting on down at a David Guetta beach party in steamy Puerto Rico...

Milli’s vision for Tribe is for a stimulating haven where creative juices can flow uninhibited and unrestrained; where we can be ourselves and celebrate our differences, but also connect with one another in mutual geeking out over knits and purls and hooks & spindles!

She is passionate about continuous growth and learning, and regularly stepping out of comfort zones, but also freedom of authentic expression and being yourself.

In this super-fast, blink-and-you'll-miss-it world, Tribe is a place to slow down, and savour your divinely precious time; and make things infused with love; and express who you truly are.

Thank you so much for reading all this, and for supporting this small, independent fledgling business. x

More Ramblings in our Blogs.

About the brand

Ever since she was taught to knit by her mum, she’s managed to find some time to knit almost every day – her little sanity breaks.

She is passionate about continuous growth and learning, and regularly stepping out of comfort zones, but also freedom of authentic expression and being yourself.

In this super-fast, blink-and-you'll-miss-it world, Tribe is a place to slow down, and savour your divinely precious time; and make things infused with love; and express who you truly are.

Thank you so much for reading all this, and for supporting this small, independent fledgling business. x

More Ramblings in our Blogs.

About the brand

Ever since she was taught to knit by her mum, she’s managed to find some time to knit almost every day – her little sanity breaks.

She is passionate about continuous growth and learning, and regularly stepping out of comfort zones, but also freedom of authentic expression and being yourself.

In this super-fast, blink-and-you'll-miss-it world, Tribe is a place to slow down, and savour your divinely precious time; and make things infused with love; and express who you truly are.

Thank you so much for reading all this, and for supporting this small, independent fledgling business. x

More Ramblings in our Blogs.

MEET THE TEAM